Holiday Inn Express will feature a new look as part of a design update.
InterContinental Hotels Group has introduced an updated
prototype for its Holiday Inn Express brand, designed to position it as the
“smart” choice for guests and owners, and drive value.
Working with an owner advisory board, the group conducted
focus groups with guests and competitive analysis to design the new prototype
for the budget brand.
As part of the new design, the guest room provides a
contemporary space with comforts and features that allow guests to be
productive during their stay, including a functional and flexible work space;
storage units for horizontal luggage, allowing guests to maximise their space;
moveable seats, allowing guests to use the space how they wish. Additionally,
new decor for guest rooms and public areas feature neutral colours and interesting
textural combinations.
Also part of the new design, The Great Room, a multi-purpose
area in the lobby of the hotel, encompasses the Holiday Inn Express brand’s
Express Start breakfast bar, dining area and additional seating areas. The room
provides an environment where guests can tailor their experience, whether
interacting with an individual or group, working or taking a break. The Great
Room provides a mix of useful spaces and comfortable furnishings to accommodate
a range of needs and functions simultaneously, including a business centre and
24/7 market, and individual check-in pods in the front lobby to increase
interaction between hotel staff and guests.
Additionally, some of the operating efficiencies for the
prototype include a modular design, durable materials and finishes with low or
easy maintenance, and LED lighting to reduce energy costs.
IHG chief development officer Joel Eisemann said: “We worked
very closely with a number of our key owners to develop the updated prototype
design for Holiday Inn Express to ensure that it is efficient to build and
operate and will deliver strong financial returns. Engaging with both our
owners and our guests is a key part of our strategy as we evolve our brands.”
The updated prototype design will provide owners with a full
set of architecture, engineering, and interior design construction documents
from Q2 2014.
The Holiday Inn Express brand offers competitive rates for
both business and leisure travellers. There are currently more than 2200
Holiday Inn Express hotels located around the world.
